Tire Type

Core Driving Experience Advantages

Experience Shortcomings

Suitable Customer Demand Scenarios

Radial Tires (Marked with "R")

1. Flexible carcass, strong ability to filter road vibrations (excellent comfort);

2. Large contact area, precise steering, and good high-speed stability;

3. Low rolling resistance, excellent fuel economy (saves 0.3-0.5L per 100km);

4. Fast heat dissipation, less prone to blowouts during long-distance driving

Slightly weak cut resistance (avoid sharp gravel)

Global mainstream demand (family cars, commercial vehicles, mid-to-high-end sedans) for a balanced experience of "comfort + fuel efficiency + handling"

Bias Tires (No "R" Marking)

1. Rigid carcass, strong impact resistance and puncture proof;

2. Good cushioning performance, suitable for unpaved roads

1. High rolling resistance (fuel-consuming);

2. Prone to vibration at high speeds, low steering precision;

3. Poor noise reduction, obvious bumpiness

Low-end models, agricultural vehicles, construction machinery (adapting to emerging markets with complex road conditions such as Africa and Southeast Asia) where customers focus on "durability + low cost"

Run-Flat Tires (RFT/Run-Flat)

1. Can continue driving 80-150km after air loss (speed limit 80km/h) with high safety;

2. Stiff sidewalls, good cornering support

1. Hard sidewalls, weak vibration filtering (poor comfort);

2. Heavy weight, slightly inferior fuel economy;

3. High maintenance costs

High-end sedans, commercial vehicles (mid-to-high-end markets in Europe, America, Japan, and South Korea) where customers focus on "emergency safety + handling stability"

Tire Type

Core Driving Experience Advantages

Suitable Climatic Scenarios

Key Experience Differences (Commercial Communication Focus)

Summer Tires

1. Rubber does not soften at high temperatures, strong grip on dry roads (fast acceleration/braking response);

2. Optimized drainage grooves, outstanding hydroplaning resistance in rainy weather (braking distance 10-15% shorter than winter tires)

Temperatures ≥7℃, rainy/dry environments (tropical markets in Southeast Asia, Middle East, South America)

Emphasize "high-speed safety + rainy day stability" and remind that "rubber hardens easily in low temperatures, reducing grip"

Winter Tires (Marked with "M+S"/Snowflake)

1. Special soft rubber formula (maintains elasticity at -30℃), no slipping on icy and snowy roads;

2. Deep grooves + sharp-edged patterns, braking distance over 30% shorter than summer tires

Temperatures ≤7℃, snowy/icy environments (frigid markets in Europe, North America, Russia)

Highlight "snow and ice safety" with examples like "no slipping when climbing snowy slopes, no deviation when braking on icy roads"

All-Season Tires

1. Balanced performance across four seasons, no frequent tire replacement (trouble-free);

2. Balanced noise reduction and comfort in mild climates

Temperatures -10℃~35℃ (temperate markets in China, Central North America, Southern Europe)

Emphasize "cost-effectiveness + convenience" for customers who "use cars for daily commuting and rarely drive on extreme roads"

All-Weather Tires (3PMSF Certified)

1. Snow and ice performance close to winter tires, better drainage than all-season tires in rainy weather;

2. Higher wear resistance coefficient and longer service life

Light snow/ice, rainy environments (entire European region, Northeastern North America)

Promote "all-round adaptation" with the communication point: "No need to replace with winter tires, can handle rainy and snowy days"

Pattern Type

Core Driving Experience Highlights

Suitable Driving Scenarios

Commercial Communication Script Examples

Longitudinal (Rib) Patterns

1. Low rolling resistance (fuel-saving), excellent noise reduction (high-speed noise ≤65 decibels);

2. Strong straight-line driving stability, less prone to deviation

Urban roads, highways (family cars, long-distance buses)

"Choose this for daily commuting—quiet and fuel-saving on highways, stable in straight-line driving"

Crosswise Patterns

1. Strong grip, fast climbing/braking response (no slipping when starting on slopes);

2. Fast drainage in rainy weather, less slipping on muddy roads

Mountainous roads, rainy and hilly environments (SUVs, rear wheels of trucks)

"Frequently drive on mountain roads or rainy areas? This pattern ensures stable braking and powerful climbing"

Combination Patterns

1. Balances noise reduction, drainage, and grip (all-round performance);

2. Suitable for both urban and light off-road driving

Urban SUVs, multi-purpose vehicles (universal for global markets)

"Daily commuting + occasional self-driving—one tire handles all road conditions"

Block (Off-Road) Patterns

1. Independent blocks + wide deep grooves, extremely strong grip on soft surfaces (mud/sand);

2. High puncture resistance and wear resistance coefficient

Off-road conditions, unpaved roads (off-road vehicles, pickups)

"Conquer mountains without getting stuck, puncture-proof on gravel roads—first choice for off-road enthusiasts"

Unidirectional Patterns (Arrow Marked)

1. Excellent high-speed stability (no vibration at 180km/h);

2. Drainage efficiency 40% higher than ordinary patterns, strong hydroplaning resistance in rainy weather

Sports cars, performance vehicles (high-end markets in Europe and America)

"Pursue acceleration and handling? This pattern ensures stable cornering and confidence in rainy weather"

Pattern Type

Core Driving Experience Highlights

Suitable Customer Needs

Symmetric Patterns

1. Uniform force distribution, balanced wear (20% longer service life);

2. Good noise reduction, minimal bumpiness

Economy car customers focusing on "trouble-free + durability"

Asymmetric Patterns

1. Large outer blocks, strong cornering support (precise steering without tilting);

2. Dense inner patterns, fast drainage in rainy weather

Mid-to-high-end sedan and sports SUV customers focusing on "handling + wet road safety"

Size Parameter

Subtype

Core Impact on Driving Experience

Suitable Customer Profile

Aspect Ratio (Tire Height/Width)

High Aspect Ratio (≥65%)

1. Thick sidewalls, strong vibration filtering (comfortable over speed bumps and potholes);

2. Good cushioning, less prone to bulging

Family car and daily commuting customers focusing on "comfort + durability"

Medium Aspect Ratio (55-65%)

Balances comfort and handling, good high-speed stability (all-round for daily use)

Most family SUV and mid-range sedan customers

Low Aspect Ratio (≤50%)

1. Thin sidewalls, fast steering response (stable cornering without tilting);

2. Sporty appearance, large contact area (precise handling)

Sports car and high-end sedan customers focusing on "handling + appearance"

Rim Diameter

Small Size (13-16 inches)

1. Relatively thick sidewalls, good comfort;

2. Low rolling resistance, fuel-saving

Economy car and entry-level model customers

Large Size (18-22 inches)

1. Grand visual effect;

2. Large contact area, strong high-speed stability

Mid-to-high-end SUV and luxury sedan customers focusing on "appearance + high-end experience"

Load Index/Speed Rating

High Load/High Speed (e.g., 98V)

1. Strong load-carrying capacity (750kg per tire);

2. Maximum speed 240km/h, stable at high speeds

Commercial vehicle and long-distance driving customers focusing on "safety + load capacity"

Vehicle Category

Tire Type

Core Driving Experience Design Focus

Commercial Communication Focus

Sedans (PC)

Passenger-Grade Radial Tires

Noise reduction, comfort, fuel efficiency, high-speed stability (adapted to urban/highway conditions)

"First choice for daily commuting—quiet and smooth, saving fuel for daily travels"

SUVs/Light Trucks (LT)

Light Load-Grade Radial Tires

Strong load-carrying capacity, light off-road adaptation (thickened sidewalls, impact-resistant)

"Sufficient for hauling and self-driving—shock-resistant on potholes, no sagging under load"

Heavy Trucks/Buses (TBR)

Heavy Load-Grade Radial Tires

High wear resistance, fatigue resistance (less heat generation during long-distance driving)

"Choose for long-distance transportation—runs tens of thousands of kilometers without replacement, trouble-free and cost-saving"

Special Vehicles (Off-Road/Engineering)

Block Pattern/Solid Tires

Strong grip on extreme roads, cut resistance (no getting stuck in mud/construction sites)

"Specialized for complex road conditions—puncture-proof and leak-proof with maximum durability"