I. Contact Experience: Basic Comfort from "Tactile Sensation" to "Body Sensation"

1. Material Tactile Sensation: Soft and Skin-Friendly, No Foreign Body Sensation

• Fabric Selection: Different materials meet different needs, with core comfort focusing on "no stiffness or roughness":
  • Soft Types: Short velvet, wool, suede-like materials (delicate touch, skin-friendly, no friction or stinging, suitable for winter scenarios in Europe and North America);
  • Breathable Types: Ice silk, linen, mesh fabric (smooth and cool touch, non-sticky to the skin, avoiding adhesion from sweat in summer, suitable for tropical markets in the Middle East and Southeast Asia);
  • Balanced Types: Cotton-linen blend, technical fabric (balancing softness and breathability, no excessive soft collapse or hard discomfort, a "one-size-fits-all" material for markets with distinct four seasons such as Turkey).
• Craft Details: Smooth edge binding (no burrs or hard edges) and dense, flat stitching (no protrusions or scratching of clothes/skin), especially suitable for European and American family users sensitive to touch.

2. Temperature Regulation: Warm in Winter and Cool in Summer, Adapting to Extreme Climates

• Summer Cooling: Breathable materials + heat dissipation structures (e.g., hollow design of mesh fabric, thermal conductivity of ice silk) can reduce the seat surface temperature by 5-10℃, avoiding "hot buttocks" after exposure to the sun, solving the core pain point in tropical markets such as the Middle East and South America; some high-end models have ventilation holes to further improve air circulation.
• Winter Warmth: Short velvet and wool materials have better thermal insulation than original car seats (especially fabric seats that tend to be cold in winter and leather seats that conduct heat quickly), which can quickly increase the contact temperature, suitable for cold/temperate markets such as Europe, North America, and Central Asia; some models use heat-storing fabrics that remain warm even after long periods of sitting.
• Four-Season Universal: Cotton-linen blend, technical fabric and other materials have strong temperature adaptability, no obvious "too cold or too hot" problems, perfectly matching Turkey's temperate continental climate (cold winters and hot summers), reducing customers' product selection decision-making costs.

II. Ergonomics: Relieving Fatigue, Adapting to Long-Distance Scenarios

1. Pressure Distribution: No Soreness After Long Sitting, Adapting to Long-Distance Driving

• Zoned Design: The core areas of the seat cushion (buttocks, waist) adopt thickened/rebound materials (e.g., memory foam, high-elasticity sponge) to distribute body pressure:
  • Buttock Area: Thickened by 3-5cm to avoid direct contact between the buttocks and the hard surface of the seat, reducing the sense of oppression after long sitting (European and American customers have long commuting distances, and Middle Eastern customers travel frequently between cities, so this selling point is in high demand);
  • Waist Area: Built-in lumbar support module (adjustable height/curvature) that fits the lumbar curve, relieving waist soreness during long-distance driving, especially suitable for customers who often drive on highways.
• Elastic Adaptation: High-elasticity materials (e.g., latex, high-density sponge) can automatically fit the body contour according to weight and sitting posture, avoiding local stress concentration (e.g., both sides of the thighs, waist suspension), adapting to users of different body types (users in the North American market are generally stronger, requiring higher elastic adaptability).

2. Seat Fitting: No Displacement or Suspension, More Stable Driving

• Version Adaptation: Customized versions according to the seat contours of different models (sedans, SUVs, pickups) that fit the seat curve, without "edge curling or middle collapse" (pickups/SUVs are popular in the North American market, so "large-size seat adaptability" should be emphasized);
• Anti-Slip Design: Silicone particles at the bottom + fixed straps (double fixation for the front seat backrest + bottom), ensuring the seat cushion does not slide forward/backward or shift left/right during driving, avoiding frequent adjustments that distract attention, improving comfort while ensuring driving safety (European and American markets pay high attention to safety-related details).

III. Scenario Adaptation: Balancing "Daily Commuting" and "Special Needs"

1. Daily Commuting: Convenient and Comfortable, No Extra Maintenance Required

• Moderate Thickness: Thin models (1-2cm) do not affect seat lifting or backrest adjustment, while thick models (3-5cm) do not touch the steering wheel/throttle, adapting to the seat functions of different models (e.g., electric adjustment, heated/ventilated seats; it is necessary to emphasize "not blocking function buttons");
• Easy Installation and Disassembly: No tools required, installation can be completed within 5 minutes (strap-type, buckle-type design), and it can be quickly disassembled for daily cleaning without affecting driving convenience (users worldwide pay attention to "efficiency and convenience").

2. Special Scenarios: Targeted Solutions to Pain Points

• Family Users: The seat cushion surface is wear-resistant and stain-resistant, stains from children eating/playing can be easily wiped off, and the material is odorless and low in VOC (complying with EU REACH and US EPA standards), avoiding odor irritation to children's respiratory tracts;
• Business Users: Minimalist design + high-end materials (e.g., leather-like, embroidered styles) that balance comfort and texture, suitable for business reception scenarios (high demand in the high-end car markets of the Middle East and Europe);
• Outdoor Enthusiasts: Waterproof and stain-resistant materials (e.g., coated canvas) that handle sand and mud stains after hiking and camping, easy to clean without affecting comfort (high demand in the North American and Australian markets).

IV. Detail Design: Hidden Comfort to Improve User Experience

1. No Odor Disturbance: Environmentally Friendly Materials for Sensory Comfort

• Adopt low-VOC environmentally friendly fabrics + non-toxic glue, ventilated before leaving the factory, no pungent odor when unpacked (especially European, American, and Japanese markets have zero tolerance for "odors", which is a core compliance selling point), and no harmful substances are released during long-term use, improving in-car air quality.

2. Additional Functions: Convenience Enhances Comfort

• Side Storage Pockets: Can hold small items such as mobile phones, water cups, and car chargers, within easy reach, avoiding clutter in the car (frequently used in daily commuting scenarios);
• Reserved Airbag Outlets: The side of the front seat cushion adopts a split design/elastic fabric that does not block the deployment of seat airbags, balancing comfort and safety (mandatory requirement in European and American markets, must be clearly marked in product descriptions);
• Ventilation Hole Design: Uniformly distributed ventilation holes on the seat cushion surface accelerate air circulation and reduce stuffiness after long sitting (especially suitable for summer or markets with high ventilation needs).

Summary of Differentiated Comfort Selling Points for Export Markets